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“This is going to be an experience, but if you didn’t go, how can we scale it? And how could these broadcasters distribute this at scale, and create traditional content ?So the second part is to examine that - we’re going to have a few different outputs…”

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They’ve come up with a narrative concept which can be played out in a physical space, and again, you’re going to be free to move around”, continued Llewellyn. “On the other side we’re working with a great immersive theatre production company. You’re going to literally be in amongst the band - it’s going to be very viscerally realistic.”Īs if that wasn’t enough, the Project also aims to create an immersive theatre space too.

The Champions, including BBC, Paramount and King’s College London, and Participants - Magic Beans, TuneURL, White Light - will also explore use cases around interactive audio and ADM (Audio Definition Model) to deep-dive into how current standardised metadata models for describing the technical properties of audio can be utilised for 6DOF spatial broadcasts.Īs Gareth Llewellyn, co-founder of immersive audio startup MagicBeans, explained: “We’re going to recreate an artist’s performance, we’re going to recreate the experience of being on stage with them. It seeks to begin to unpack some of the questions behind interactivity and the value of audio in creating immersive experiences - specifically in the use of 6DOF (six degrees of freedom) Audio content. The central premise in the fascinating ‘6DOF Audio-Led Narrative and Music Experiences in the Metaverse’ challenge is to examine the potential impact of wearable tech and geo-located content (’the real-world metaverse’) on content production. It can certainly accelerate monetization of content through micropayments which then could become subscriptions.”

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Discovery is a big problem… This could be great for pay TV operators who want to grow their reach, maybe want to expose content that otherwise isn’t exposed. Paul Robinson, Tata said: “This is about how you can get more from your content by actually using your existing customers to help you.

The ingenious mechanic is to harness existing authorised platform users to share content with a new set of users (non-subscribers) in a micro-distribution channel arrangement, simultaneously generating blockchain rewards for the users, while growing platform engagement and subscribers at the same time.Ī redoubtable team composed of Champions DAZN, Barco Digital Cinema, and Participants Tata Elxsi, Eluvio will be showcasing the final results on the 9th September, 12:30 - 13:15, Innovation Stage, Hall 2, IBC 2022.

Specifically, the project aims to dig into how OTT platforms can incentivise new users via NFTs and tokens. It attempts to leverage the potential of blockchain in new and unexpected ways. However, the ‘Media Content Sharing, Monetization and Micropayment Systems via Blockchain’ project is no simple cut-and-paste of previous digital ledger experimentation. Leveraging the blockchainĪs you might expect from the IBC Accelerator programme, one of the biggest buzzwords of the last few years - blockchain - is present and correct. The answers these Accelerator projects find may not be simple, or completely polished, but the journeys are set to be illuminating, and unquestionably they will be of enormous value to the industry as a whole. IBC Accelerators 2022 - Volumetric Video for Broadcasting, Metaverse Production and RT3D Assets